Gigi Lee Chang

Founder, Plum Organics

Gigi Lee Chang is the founder of leading baby and toddler food brand, Plum Organics. Launched in 2006, Plum was founded on the basic principles of creating organic meals that exemplify freshness, optimal nutrition and great taste without compromise.
In just four short years, Plum Organics has grown its distribution to over 1500 stores in national retailers such as Whole Foods Market, Babies “R” Us and Target. Recognized as a leader and innovator in baby food, Plum Organics was selected for Entrepreneur’s 2007 annual “HOT LIST” and named “Brand Innovator 2008” and “2010” by Brand Packaging.

Gigi and Plum Organics have been featured in over 250 media outlets, including The Wall Street Journal, Entrepreneur, MORE magazine, Yogi Times, KIWI Magazine, Cookie, Parenting, OK! Weekly, Celebrity Baby Blog, TODAY Show, Newsweek and Time Out New York Kids.

Gigi proudly brought Plum Organics to its new home at the Nest Collective in 2008, and currently spends her time growing the Plum Organics Ambassador community and sharing her inspirational story with women entrepreneurs and new parents. Gigi often speaks on the topics of food, nutrition and entrepreneurship.