Jeffrey Hollender

CEO, Seventh Generation, Inc.

"While our name talks about the next seven generations, for most parents it's the next generation that matters the most. It's why we've teamed up with organizations like the Healthy Child to make sure our kids can lead safe and healthy lives."

Jeffrey Hollender is president and Chief Inspired Protagonist of Seventh Generation, Jeffrey Hollender is a well-respected leader in the socially and environmentally responsible communities. Currently Hollender serves on the Board of Directors of The Green Guide Institute and the Advisory Boards of the Chlorine Free Products Association and Healthy Child Healthy World. What Matters Most: Jeffrey Hollender and his wife Sheila have three children, Meika, 18; Alexander, 16; and Chiara, 11. The Hollenders live in Charlotte, Vermont.