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A Nonprofit By Any Other Name….
Christopher Gavigan
Tuesday, June 09, 2009
Writer, strategic consultant, and NGO expert Andy Goodman just published an article about Healthy Child Healthy World’s brand and name evolution in 2006.
He was inspired when he read that the executives of ::CRONAN:: (who lead the process with us), Michael Cronan and Karin Hibma, were named as two of The 100 Most Creative People in Business by Fast Company.
Given the amount of traction the name has received since the announcement in 2007, we are happy to see that the simple and direct approach we took is supported by those we serve as something you can understand and rally behind!
