Rock the Cradle, Rule the World

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Necessary News

Sunday, November 06, 2011

by Rachel Lincoln Sarnoff, Executive Director & CEO, Healthy Child Healthy World

The hand that rocks the cradle is the hand that rules the world. At least that’s the takeaway from a MediaPost story about an Advertising Week presentation last month, which referenced mothers’ $2.3 trillion in spending power.

Yes, you read that right. That’s trillion with a “t.”

Now imagine that spending power influenced by the 14% of mothers who recently reported to Scarborough Research that they had contributed to or read a blog in the past 30 days, and you see where the ruling the world part comes in.

As PRNewsWire found, these women put their money where their mouths are: Nearly 90% of them said they were more likely to buy eco-friendly products—and 88% said they would pay more for these products. A full 70% buy organic food on a regular basis, 46% buy local food, 49% were more likely to buy eco-friendly cleaning products and 75% were more likely to have contributed to a social care/welfare organization than non-blogging moms.

And while no single political party unifies Mom Bloggers, 76% of them say they “always” vote in presidential elections, and are 85% are more likely to support a politician based on environmental issues than other mothers.

Are you sensing a theme?

At Healthy Child Healthy World, the moms and dads who are part of our Blogger Network are our first line of defense in the fight to protect children’s environmental health. The amazing thing is that most of them are also business owners, community activists and professionals—in short, major multi-taskers for whom blogging is just another way they influence their community, both online and off.

Our bloggers tackle tough issues to get their readers to take action. Among many others, Lori Popkewitz Alper and Katy Farber helped push our Change.org petition against BPA in Campbell’s soup cans to nearly 6,000 signatures!

We’re so close to our goal of 7,500—can you sign and spread the word that you did? And even if that means making a call rather than writing a blog, you’ll be a part of a movement that’s changing the world—if not ruling it.