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Seventh Generation, the nation's leading brand of eco-friendly, non-toxic home and personal care products, today launched the “Under the Sink Makeover Contest” to reveal your best friend’s dirtiest secrets – those hiding under the kitchen sink, that is! With the area under the kitchen sink as a family’s typical dumping ground for chemical products, Seventh Generation wants families nationwide to know about – and detox – this potentially hazardous area, usually within arm’s reach of kids.

The “Under the Sink Makeover Contest” is seeking nominations beginning July 22 through August 14, for under the kitchen sink areas that are in desperate need of organization and detoxification. Submit a photo of the area under a friend’s sink and a 250-word description on why they deserve an under the sink makeover (e.g., she’s concerned for the health of her family and the environment, the area under her sink a toxic wasteland, she’s overwhelmed by the chaos of motherhood and wants to change but doesn’t know where to begin, etc.).

“Kitchen sink cabinets are toxic wastelands, but most families don’t even realize they pose a threat,” says Dr. Alan Greene, practicing pediatrician and specialist in green living. “The average home contains more than 63 hazardous chemical products with the majority of them within arm’s reach of kids under the kitchen sink.” In fact, Seventh Generation found that 70 percent of people with children under six years old keep their cleaning products here.

One lucky grand prize winner will receive a package that includes:
• An in-home consultation at the friend’s house with Dr. Alan Greene
• A one year supply of Seventh Generation products for both the entrant and the friend in need
• A trip to New York City for the entrant and her friend that includes a one-night stay at the W New York – Times Square hotel
• A day of pampering at New York’s Green Spa that will include a Body Polish, Wellness Massage, Ocean Vegan Spa Manicure/Pedicure along with a one hour make-up application and lesson

Four other finalists and their friends will receive a Seventh Generation Living Home Starter Kit containing a variety of home-cleaning products for their own under the kitchen sink makeover, in addition to a luxurious Lavera home spa kit containing Lavera’s customer favorite BODY SPA shower gel, body scrub and bath salts, and premium LAVERÉ Anti-Aging body lotion to pamper themselves.

Winners will be selected by an expert panel of judges that includes Healthy Child's very own Executive Director, Christopher Gavigan.  Submissions will be judged on the photo, creativity, originality and impression.

The Seventh Generation "Under the Sink Makeover Contest" will end on August 7th, 2009 at 12pm ET. All entrants must reside within the United States and be 18 or older to enter. Please visit Seventh Generation to enter.

To learn simple ways to make your home safer and healthier for you and your family, please visit HealtheHome, a free online educational resource created by WebMD, Seventh Generation, and Healthy Child Healthy World, to continue the conversation.

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