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William McDonough: The wisdom of designing Cradle to Cradle - TED Conference
2007 TED Conference
TED Conference
Monday, September 08, 2008
Architect and designer William McDonough asks what our buildings and products would look like if designers took into account "All children, all species, for all time."
A tireless proponent of absolute sustainability (with a deadpan sense of humor), he explains his philosophy of "cradle to cradle" design, which bridge the needs of ecology and economics. He also shares some of his most inspiring work, including the world's largest green roof (at the Ford plant in Dearborn, Michigan), and the entire sustainable cities he's designing in China.
Posted by Angel on 12/06/2008 at 07:00 AM
Very impressive and unique. I think, this master piece turned out very successfully.
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Posted by mouse on 12/06/2008 at 11:27 PM
Very interesting video and even more interesting point of view. William McDonough is not an ordinary person, he, himself, has an imagination of a child, and that makes him special. But also he raises very important questions concerning all of us.
Thank you for video!