Why become an Alliance Partner with a charity?
The 2004 Cone Corporate Citizenship Study showed that:
- Eight out of 10 Americans say corporate support of causes wins their trust in that company, a 21 percent increase since 1997.
- 86 percent of respondents indicated that they’d be likely to switch from one comparable brand to another if the other brand is associated with a cause.
Americans also indicated that a company’s commitment to a social and environmental issue is important when deciding:
- which companies they’d like to see doing business in their local community (85 percent);
- where to work (81 percent);
- which products and services to recommend to other people (74 percent);
- which stocks or mutual funds to invest in (70 percent).
Why a children's health charity?
Because children’s issues consistently rank as a top cause with Americans. Coupled with health, family, and environmental messages - the cause becomes even more strong, unified, and important.
Reasons to Partner with Healthy Child Healthy World
Compelling Cause
Helping prevent chronic illness and disease by providing the public simple solutions tools, parent-friendly alternatives, and credible/reliable messaging.
Trust & Reliability
Healthy Child Healthy World provides carefully screened and reliable date articles, expert opinions, and current health information that is clear, parent-friendly, and easy to understand. Our content is sourced from some of the nation’s leading health experts and marquee contributors in preventative health, toxicology, pediatrics, oncology, natural products, and ecological sciences.
Healthy Child Healthy World makes tremendous efforts regarding efficiency and accountability standards and guidelines. Please see our financial data for more information.
High-Impact Programs
In the United States, our media and communications initiative provides high quality, high impact information via four primary platforms - online, in print, on-screen, and at retail.
Experience and Success in Partnering with Corporations
For more than 17 years, Healthy Child has been working with business leaders in a broad range of programs.
Elements of an Alliance Partnership
Direct Donations
Companies can make contributions for any amount to support our mission or a specific program or campaign.
Cause-Related Marketing Promotions
With this type of promotion, a percentage of a company’s product revenues are donated to Healthy Child Healthy World. Our trademark and logo may be used to promote the affiliation with Healthy Child Healthy World.
Consumer Donations
Retailers can enable their customers to add a contribution to their purchases. When merchandised at point-of-sale and throughout the organization, these programs successfully generate customer and employee goodwill.
Gift-in-Kind
Companies donate products or services to support the work of Healthy Child Healthy World. Examples of generous contributions include books, software, vehicles, car rentals, hotel rooms and airfares.
Employee Involvement
Through sponsorship, matching gift or payroll deduction programs, environmental health messages and information are spread. At the same time, company public relations and employee/employer relations are greatly enhanced.
Foundation Support
Companies may donate funds or services through their foundation. Corporate foundations can represent a significant source of support for Healthy Child Healthy World.
What makes a successful partnership?
- strong internal support;
- clear business strategies;
- effective use of company systems;
- objectives that engage employees and consumers alike;
- internal and external communication of their cause initiatives.
Leading medical & health experts team up with celebrity parents to help you create a cleaner, greener, safer home and lifestyle.
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