The founders of SmartyPants are a combination of parents, entrepreneurs and health care practitioners all facing the same issue: that our kids, despite our best efforts, were not getting all the nutrients they needed to be healthy through their diet alone.

Sharing the challenges of school lunches, depleted soil that delivered fruit and veggies with lower nutrient loads, yucky tasting fish oil etc., we went looking for an easy super-high quality solution. We wanted a single serving (to avoid all those half used bottles and endless battles) that had eco-friendly Omega 3 DHA & EPA, 100% of Vitamin D, and a complete multivitamin to give to our kids. When we couldn't find one that met our standards (or our kids' tastebuds), we did what all good entrepreneurs do - we decided we had to make one ourselves!

After creating our all-in-one gummy vitamins for kids, we were inundated with requests from parents and non-parents alike asking, "Can we take SmartyPants too?" And so SmartyPants Gummy Vitamins for Grown Ups were born!

Because we want SmartyPants to help all kids, we also decided that SmartyPants would make a matching nutrient grant to a child in need for every bottle sold. Our goal is to help 1,000,000 kids get the nutrients they need.