It is our mission to inspire parents to protect children from harmful chemicals, reduce environmental impacts, and promote resource conservation.

We believe consumer products should not only be safe and non-toxic for people, but they should also be safe and non-toxic for the environment.

We believe consumers value the health and environmental effects of the products they buy, but lack the time to research high-quality non-toxic options.

We welcome the opportunity to partner with products and services that fall within our guidelines and pass our strict screening and due diligence investigations.

We believe our partner companies should have integrity and transparency regarding their products and expect companies to honestly screen their submissions based on our criteria.

In order to fulfill our mission and goals, our Trusted Partners must guarantee their products: 

• Do not contain ingredients that are chronically toxic – including carcinogens, reproductive toxicants, endocrine disruptors, neurotoxicants, mutagens, and teratogens
• Do not contain toxic dyes
• Do not contain chemicals identified in the International Chemical Secretariat’s SIN List
• Do not contain PVC and is not packaged in PVC
• Do not contain heavy metals – including lead, mercury, cobalt, hexavalent chromium, nickel, beryllium, arsenic, and cadmium
• Do not contain nanoparticles
• Do not contain known genetically modified organisms (GMOs) in actual ingredients (cross-contamination is exempt)

For Partnership and Sponsorship Opportunities with us, please email .(JavaScript must be enabled to view this email address) to request a Partnership Kit.