An all-star team of experts with world-renowned environmental and baby product design credentials have joined forces for the “Wee Generation” project to develop an environmentally safe, fashion-forward baby bag certain to be the “It” bag for both eco-chic and health-conscious parents. Leading the team is Seventh Generation, the country's premiere nontoxic products company, in conjunction with babystyle (the premiere maternity and baby boutique), William McDonough (world-renowned green designer), and innovative design firm IDEO.  To influence the design process, current and future parents are encouraged to weigh in at www.weegeneration.com and share stories and insights into baby bag usage. Site visitors can also register to win limited-edition versions of the bag and other green prizes, learn the importance of eco-friendly products to a family’s health and follow the development of the bag as it evolves from concept to retail product.