We believe the products you buy should be not only be safe, healthy and non-toxic, but they should be good for the environment, of which you're a part and which is a part of you.
We take an intelligent approach to qualifying and screening products and services. HCHW recognizes that you value clear, scientifically credible information and options in your home and lifestyle.
Our Baseline Quality Standards
Products must:
- Not be chronically toxic – including not carcinogenic, not reproductive toxic, not endocrine disrupting, not neurotoxic, and not teratogenic
- Not contain toxic dyes
- Not contain health compromising chemicals – including alkylphenols, polyurethane, petroleum distillates, phosphates, chlorine, chlorinated or brominated solvents, petroleum-derived or petrochemical fragrances, parabens, sulfur oxides, organohalides, formaldehyde, trichloroethylene (TCE), perchloroethylene (Perc), dioxins and furans, hexavalent chromium, organophosphate pesticides, polybrominated diphenyl ethers (PBDEs), di-(2-ethylhexyl)phthalate (DEHP), 2,4, dichlorophenoxyacetic acid (2,4, D).
- Not contain sodium lauryl/laureth sulfates, mineral oil, petrolatum, propylene glycol, artificial colors and synthetic fragrances, synthetic preservatives, petroleum-based ingredients, formaldehyde donors
- Not contain PVC
- Not contain bisphenol-A (BPA), PFCs, PBDE (polybrominated diphenyl ethers)
- Not contain heavy metals – including lead, mercury, cobalt, chromium, nickel, beryllium, arsenic, and cadmium
- Not tested on animals
- Not contain genetically modified organisms (GMOs).
Most people want to consider the health and environmental effects of the products they buy, but lack the time to research high-quality, non-toxic options. Our recommended products have qualities that promote keep our children and families safe, are focused environmental health and resource conservation.
Learn how to become a recommended Alliance Partner.

Leading medical & health experts team up with celebrity parents to help you create a cleaner, greener, safer home and lifestyle.


