Wee Generation’s Green All-Star Team

Video Library

Wee Generation
Seventh Generation
Monday, August 06, 2007

Wee Generation is a unique collaborative partnership between Seventh Generation, Healthy Child Healthy World, and Babystyle.

At the center of our adventure together, is the Wee Generation Baby Bag, the world's first and only 100% sustainable Cradle-to-Cradle Certified baby bag.

We're asking parents, grandparents and care-givers to tell us what features and materials they've always wished their own baby bags had. Then we’re turning these ideas over to our favorite eco-designers, William McDonough and our friends at IDEO, so they can transform them into Earth’s best baby bag.